Strategic KPIs: Turn Sales Contracts into Competitive Advantages

Strategic Fleet Control: The tool to honor contracts, increase trust and optimize your operations.

A contract shouldn’t just be a legal document—it should be a strategic tool that drives profitability. These KPIs will help you assess whether your agreements are contributing to business growth or generating hidden costs:

Key KPIs:

  1. % of contracts renegotiated/year
    • Example: “20% of contracts were renegotiated due to recurrent non-compliance”
  2. Management cost per contract:
    • Example: “$2K annually in tracking/admin hours”
  3. ROI per contract (Return on Investment):
    • Example: “Contract A generates 50K profit but requires 50K profit but requires 10K in resources → 400% ROI”
  4. Post-contract retention rate:
    • Example: “85% of clients renew vs. 90% target”

Conclusion:

Not all contracts are equal. Measure their strategic impact and make data-driven decisions, not guesses.

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